Lesson from the lemonade stand
I went for a run in the 90s.
Not the decade, the degrees.
On the way home, I spotted a delightful summer sight:
Kids running a lemonade stand…
Sophie and Finley, Founders of Lemonade + More
Passing by, I called out, “If I had money on me, I’d probably buy a gallon.”
I heard an enthusiastic shout, “Have a good run!”
Instead of ignoring, they chose interaction. Rather than pushy, they chose polite.
At that point, my thoughts turned to: You just sold some lemonade.
I hurried home and grabbed my wallet with the same urgency as when you hear an ice cream truck.
Four cupcakes and two lemonades later, they had a happy customer.
It wasn’t their marketing or even their product assortment that sold me… it was the way they handled a potential objection. At first glance I was a non-customer.
They provided encouragement in spite of discouragement.
The next time you face a possible letdown, remember:
A refreshing reaction has the power to transform a potential customer into a paying one.